What’s a Company? What’s a Provider?

In addition to the typical definition of a company, we evaluate all of the digital properties that a company operates.

Nike operates 100+ domains, many that are clearly part of the company: nike.com, nike.uk, or nikeretail.com, for example. Although there are many domains that are less clearly tied to Nike, for instance Hurley and Converse, both owned and operated by Nike, Inc.

Intricately is able to see that Hurley and Converse are subsidiaries because Nike (the parent company) is providing digital services to both of these companies.  

The configuration of digital parent and child entities sharing infrastructure is quite common, and each of those digital entities can have hundreds of unique applications (like store.nike.com or api.hurley.com) powering distinct digital features on their own properties.

Our focus is on mapping the relationship(s) between billions of digital assets globally, enabling us to spot parent-child relationships, capture a comprehensive view of the applications powering a company's digital experience, and deliver insights on spend, growth, and demand across the digital universe.

Each one of those properties can have hundreds of its own properties, such as store.nike.com or api.hurley.com. 

Together, the properties tell a story about what Nike does in the digital world and the type of demand the consumer has for its digital assets.

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A provider is a cloud software company that provides a service. Providers are companies too, but it's important to know the distinction while navigating the cloud universe.  

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