You can access a company report by either searching for the company or domain in the Web App or by visiting a company website using the Intricately Assistant.
- Products Deployed
- Date Deployed and Renewal Date
- The Applications supported by the Product
- Spend on each product
- Application Data
- Total applications deployed
- The applications supported by each product
- Spend Data
- Total Spend
- Category-specific spend
- Product level spend
- Spend Potential (Enterprise plans only)
- All domains and websites affiliated with the company. This will include subsidiary companies.
- Traffic Data
- By Region
- By Country (Enterprise plans only)
- Use Case Data (Enterprise plans only)
- By product
- By spend
Unique Ways to Apply this Data to Your Daily Workflow
Use spend to determine company size
Use applications to understand how a product is used
Use Subsidiaries to identify upsell opportunities
In this sample analysis, we’re breaking down Nike.com’s infrastructure from the perspective of a CDN sales rep. Our goal is to give you a blueprint for dissecting any company’s cloud footprint.
Assess the Size of the Cloud Footprint
To make the assessment, we’ll start with the Overall Company Spend, which you’ll find next to the company name on a company report. You can see the tooltip by clicking on the green dollar signs.
Nike’s overall company spend is in the highest tier: Tier A, which starts at $500K/month. If you click on the spend, you’ll also see an estimate of the spend. This indicates that Nike operates a significant amount of infrastructure to handle its web strategy and traffic demands.
Below the spend is a chart for the distribution of global traffic organized by NA, EMEA, APJ, and LATAM. Many companies will show 0% in regions, but with a company like Nike, we see an even distribution around the globe, meaning it will need service providers that can provide cloud solutions in these regions.
Most providers aren’t going to be strong in every region, which leads to a multi-vendor strategy by Nike.
Key Takeaway: Nike has a large digital presence around the globe and spends a lot of money on services to keep it running.
The Technology Stack
We look under the hood to understand the cloud service providers that are keeping Nike’s footprint online and running at maximum capacity:
Starting with the Overall Category Spend, Nike spends the most on CDN and Hosting. This backs up our assessment of Nike as having a significant global operation.
- Nike requires investment in CDN to meet e-commerce demands and power its media machine.
- The high spending on Hosting indicates that it operates many entities. These could be subsidiaries (like Converse), various community websites, and multinational versions of its proper sites.
If we dig further into CDN, it’s clear that Akamai is the primary provider. Akamai likely supports Nike proper and its main entities.
If I’m a CDN sales rep, I’m hoping to break in and get a slice of Nike’s spend. It’s highly unlikely that I can dismantle Akamai, so I need to find a smaller opportunity.
Key Takeaway: Nike spends a fortune on Hosting and CDN, and Akamai is the primary CDN provider.
Understanding Use Cases
Since I’m hoping to break into a smaller segment of Nike’s CDN strategy, I want to see how smaller deployments of CDN are being used: Fastly, CDNetworks, and Varnish.
By investigating individual deployments, we can assess the hostnames where each is used. This allows us to segment, and identify perfect opportunities to try to displace a current provider.
Key Takeaway: By clicking on the providers, we learn a lot about how one is used.
Assess the size of the cloud footprint
Determine who makes up this footprint
Assess how providers are being used
Please sign in to leave a comment.